Smartphones are now proving to be a great benefit not only to individual consumers but even to various businesses such as restaurants. This latest mobile communication gadget is helping restaurants reach out to their customers faster and easier.
For this reason, the point of sale (POS) technology has also gone mobile. Various POS platforms have been developed for iPhone and Android-powered smartphones and tablet computers such as the iPad. With a mobile POS system, restaurants are then able to process payments even when in the field using a credit card reader or a mobile app such as Google Wallet.
Mobile payments experts confirm the mobile point of sale system brings a lot of benefits to restaurants because it is less expensive and more adaptable to different payment terms and marketing tools. In addition to this, it makes it easy for the owners to capture customer information.
The POS software for mobile devices allows customers to pay their bill right at their table. With the iPad, for instance, a credit card reader can be attached to the device and waiters can log orders on a smartphone. The information provided is then relayed to the kitchen more quickly.
Today, there’s no denying that the point of sale software is very valuable to businesses. Apart from serving as a portable cash register, it is an effective tool in collecting customer feedback which the traditional (some say antiquated) credit card transactions are not able to do. Through the use of POS software, restaurants can learn about the buying and spending habits of their diners.
The POS has also become an important marketing tool because of its ability to provide information and other updates to customers via their smartphones. This can even be used to leverage social media.
More upgrades are in the works to improve business-to-consumer communication moving forward through the use of POS technology. Experts said businesses can soon send coupons to their customers’ phones based on their location and spending habits and also offer loyalty programs to them. They pointed out, however, that there should be a limit as to the volume of information sent to customers as means of keeping their loyalty. Information overload, they warned, can have the reverse effect – driving customers away instead of attracting them.
Overall, restaurants need to adapt to technology if they want to keep their customers and gain more in the future. There’s no turning back.
Sarah M. is a technology writer focusing on the food industry. Being a foodie herself who loves to eat out at her favorite and new restaurants, she is all praises for dining places that now utilize the mobile POS software.