If you make the mistake of choosing the wrong domain name for your business, you could be doomed to sit in online obscurity. Below is a great infographic from Domain Name Sales that teaches four lessons on how to avoid domain name disaster.
Lesson One: All Domains Are Not Created Equal
Choosing a domain name is like deciding on a location for your business. Just as you would not choose a deserted corner in a dangerous back alley to open a new store, you shouldn’t choose a domain name that will be difficult to find or does not seem reputable. Be sure to select a prime piece of virtual real estate for your business. Because type-in traffic could be responsible for at least 50% of your visitors, you should choose a domain name that people are likely to come up with on their own when they think about your product.
Lesson Two: Get the Competitive Edge
In order to select the best online real estate for your business, you must create a domain name that describes your business while still being memorable and brandable. Then, visitors will not only find your website but they will also remember how to find it again and tell their friends about it. Having a domain name composed of keywords is an effective way to rank well in search results. Plus, it is crucial to have the .com top-level domain for your name so that you can properly brand your business as a reputable player in the industry.
Lesson Three: No Good Domain Names Left
Nearly 140 million domain names have already been registered across the world. Generic names describing products and services have all been registered for years, and the only way to get access to them is by purchasing them from the owners. As a result, domain name sale prices are rising at incredible rates. Recently, premium domain sales for top names such as Puzzle.com and Social.com ranged from around $200,000 to more than $2 million.
Lesson Four: Domain Names Represent a Solid Investment
Owning a premium domain is a form of advertisement for your brand. A television advertisement costs $125,000 for a single 30-second spot. Once the TV commercial has run, it will never be seen again unless the company pays again. When you buy a premium domain name, you get a great way to advertise your brand and keep it in the public eye without a lot of additional expenses.
By following these four lessons, you can effectively use premium domain names to build your brand.
Guest post contributed by Victoria, for WhoIsHostingThis. Victoria is a freelance tech writer and webhost expert. She keeps tabs on all the latest hosting news and follows all the popular webhosts such as Hostgator.