Since its birth only three years ago, Boticca.com has really come into its own as a reputable online accessory destination. Their commendable efforts to sell the wares of only independent accessory designers have really paid off. Boticca’s strap line, ‘I’d rather wear a unique story’, speaks for itself. Their website is a treasure trove of unique handmade artisan items of jewellery and other accessories, with the added bonus of a genuine connection between the consumer and crafts person.
Boticca have cultivated an environment of inspiration and growth for their designers in their global platform which really seems to have struck a chord with an accessory buying public apparently jaded by the mass produced accessories available on the high street.
Social media is such a massive part of all areas of life and Boticca.com seem to have had their success seep over into these realms, especially into platforms such as Facebook and Pinterest.
To give something back to the world of social media, the guys over at Boticca decided to carry out a study into how the visitors of these platforms really engage with brands. They published their findings in this truly interesting, original piece of informative art to give you an accurate insight into the information they managed to dig up.
Jewellery and Social Media – A New Study was researched and compiled by Boticca.